Beispiele für Unternehmensvisionen

Diese Seite enthält Beispiele für Unternehmensvisionen als Begleitmaterial zum Founder’s Playbook. Startup-Gründer finden die entsprechende Information im Kapitel 2.4 Founders‘ Vision.

Google

to organize the world’s information and make it universally accessible and useful.

Quelle: Google https://www.google.com/intl/en/about/our-story/

IKEA

At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

Quelle: IKEA http://www.ikea.com/ms/en_SG/about_ikea/our_business_idea/index.html

Boeing (1950)

Become the dominant player in commercial aircraft and bring the world into the jet age

Quelle: Northern Arizona University http://www.prm.nau.edu/prm383/mission-statements.htm

Tesla

to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible

Quelle: Tesla https://www.tesla.com/blog/mission-tesla

Amazon

To be Earth’s most customer-centric company where people can find and discover anything they want to buy online.

Quelle: Amazon http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-factSheet

Microsoft (1980)

a computer on every desk and in every home

Quelle: Bill Gates/CNN http://money.cnn.com/2015/04/05/technology/bill-gates-email-microsoft-40-anniversary/index.html

eBay

Our mission is to build the world’s most efficient and abundant marketplace in which anyone, anywhere, can buy or sell practically anything

Quelle: ebay http://pics.ebay.com/aw/pics/pdf/us/2003annualreport/ebay2003annual.pdf

Wikimedia Foundation

Imagine a world in which every single human being can freely share in the sum of all knowledge. That’s our commitment.

Quelle: https://wikimediafoundation.org/wiki/Vision

Die Wikimedia Foundation ist zwar kein Unternehmen, aber ihre Vision ist dennoch ein sehr gutes Beispiel.