Beispiele für Unternehmensvisionen

Diese Seite enthält Beispiele für Unternehmensvisionen als Begleitmaterial zum Founder’s Playbook. Startup-Gründer finden die entsprechende Information im Kapitel 2.4 Founders‘ Vision.


to organize the world’s information and make it universally accessible and useful.

Quelle: Google


At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

Quelle: IKEA

Boeing (1950)

Become the dominant player in commercial aircraft and bring the world into the jet age

Quelle: Northern Arizona University


to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible

Quelle: Tesla


To be Earth’s most customer-centric company where people can find and discover anything they want to buy online.

Quelle: Amazon

Microsoft (1980)

a computer on every desk and in every home

Quelle: Bill Gates/CNN


Our mission is to build the world’s most efficient and abundant marketplace in which anyone, anywhere, can buy or sell practically anything

Quelle: ebay

Wikimedia Foundation

Imagine a world in which every single human being can freely share in the sum of all knowledge. That’s our commitment.


Die Wikimedia Foundation ist zwar kein Unternehmen, aber ihre Vision ist dennoch ein sehr gutes Beispiel.