Diese Seite enthält Beispiele für Unternehmensvisionen als Begleitmaterial zum Founder’s Playbook. Startup-Gründer finden die entsprechende Information im Kapitel 2.4 Founders‘ Vision.
to organize the world’s information and make it universally accessible and useful.
Quelle: Google https://www.google.com/intl/en/about/our-story/
IKEA
At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Quelle: IKEA http://www.ikea.com/ms/en_SG/about_ikea/our_business_idea/index.html
Boeing (1950)
Become the dominant player in commercial aircraft and bring the world into the jet age
Quelle: Northern Arizona University http://www.prm.nau.edu/prm383/mission-statements.htm
Tesla
to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible
Quelle: Tesla https://www.tesla.com/blog/mission-tesla
Amazon
To be Earth’s most customer-centric company where people can find and discover anything they want to buy online.
Quelle: Amazon http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-factSheet
Microsoft (1980)
a computer on every desk and in every home
Quelle: Bill Gates/CNN http://money.cnn.com/2015/04/05/technology/bill-gates-email-microsoft-40-anniversary/index.html
eBay
Our mission is to build the world’s most efficient and abundant marketplace in which anyone, anywhere, can buy or sell practically anything
Quelle: ebay http://pics.ebay.com/aw/pics/pdf/us/2003annualreport/ebay2003annual.pdf
Wikimedia Foundation
Imagine a world in which every single human being can freely share in the sum of all knowledge. That’s our commitment.
Quelle: https://wikimediafoundation.org/wiki/Vision
Die Wikimedia Foundation ist zwar kein Unternehmen, aber ihre Vision ist dennoch ein sehr gutes Beispiel.