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Alle Kapitel des Playbooks

• Deckblatt
• Vorwort
• Motivation
• Einführung
• Der Airchecker
• Basics
  • Was ist ein Startup?
  • Lean Startup
  • Der Gründer
  • Das Gründerteam
  • Hypothesen
  • Problem-Solution Fit
  • Product-Market Fit
  • Venture Capital
  • Das Investment Readiness Level
• Phase 1: Plausibility
  • 1.1 Customer Needs
  • 1.2 Target Market
  • 1.3 Solution Concept
  • 1.4 Business Model
• Phase 1: Plausibility
  • 1.1 Customer Needs
  • 1.2 Target Market
  • 1.3 Solution Concept
  • 1.4 Business Model
• Phase 2: Potential
  • 2.1 Customer Benefits
  • 2.2 Market Analysis
  • 2.3 Key Features
  • 2.4 Founders‘ Vision
• Phase 2: Potential
  • 2.1 Customer Benefits
  • 2.2 Market Analysis
  • 2.3 Key Features
  • 2.4 Founders‘ Vision
• Phase 3: Validation
  • 3.1 Customer Feedback
  • 3.2 Test Audiences
  • 3.3 Experimental Offer
  • 3.4 Market Position
• Phase 3: Validation
• Phase 4: Launch
  • 4.1 Customer Profile
  • 4.2 Early Adopters
  • 4.3 Launch Product
  • 4.4 Getting Traction
• Phase 5: Growth
  • 5.1 Customer Acquisition
  • 5.2 Early Majority
  • 5.3 Majority Product
  • 5.4 Achieving Scale